Assistant Manager, Marketing & Public Engagement

Discipline: Marketing, PR/Communications
Job type: Full Time
Job ref: HH/AMMPE2/R4G
Published: about 2 months ago

​Habitat for Humanity Hong Kong (Habitat HK) is currently seeking talented individual for the role ofAssistant Manager, Marketing & Public Engagement. This is a new role. You will be a passionate expert at brand building within the charity sector as well as an all-round, experienced marketer. You will inspire the team to create and deliver integrated, insight-led brand and marketing strategies which will transform audience perceptions and behaviour, delivering organisational strategic objectives.

You will bring your experience in digital and creative communications strategy to deliver impact across Habitat for Humanity Hong Kong’s campaigns, fundraising and public policy activities.

With a broad range of skills and knowledge, including digital marketing, online campaigning, project management, storytelling, media relations and content strategy and planning, you’ll also have experience in supporting multi-disciplinary teams and managing budgets, suppliers and consultants, and the ability to provide clear strategic direction as to how the organisation can best use digital, design and multimedia for increased engagement.

Key Responsibilities Include:

  • Work in collaboration with the wider team in the development, implementation and regular review of our annual brand and marketing strategy, identifying integration opportunities, clarifying objectives, and influencing and making recommendations on messaging, audience segmentation, and targeting activities.

  • Build our online presence, develop compelling content, to increase growth and engagement of our target audiences. 

  • Champion the use of new tools and tactics to develop our digital platforms. 

  • Provide a strategic overview and evaluation of all brand and marketing projects and campaigns against KPIs, reporting progress and return on investment, ensuring lessons learnt are shared with stakeholders and feed into the design of future projects.

  • Develop marketing tools to enable our teams and board of directors to articulate our messaging to a wider audience.

  • Manage budgets and develop the investment case for new opportunities as required.

Note: The role, whilst clearly defined, is part of a fast-moving and evolving organisation and as such, the related responsibilities may need to adapt as the team grows. Any changes will be discussed with the individual but should be recognised as part of the exciting environment within which Habitat HK operates

Qualifications, Skills & Experience:


  • Degree holder in communicatios, marketing or relevant discipline.

  • Minimum 5 years of marketing or communications experience.

  • Proven experience in digital marketing and/or digital fundraising.

  • Good written and verbal communication skills in English and Chinese.

  • Strong organizational skills and highly collaborative.

  • Proficiency in PC operations (MS based applications. English and Chinese word processing).

  • Ability to complete multiple projects concurrently while balancing competing priorities; ability to meet deadlines.


  • Experience working with a non-profit organisation, including in a volunteering capacity.

  • Responsible for strategic marketing across a complex broad range of audiences and communication channels.

  • Proven ability to lead, develop, manage and deliver integrated strategic marketing plans and cross-channel campaigns.

  • Providing senior level brand and marketing consultancy across an organisation.

  • Confident drawing on relevant insights from audience research.

  • Experience of events management.

Competencies, Behaviours & Values

  • Flexible, positive attitude and with good interpersonal skills – experience of working with a variety of key stakeholders and building successful relationships, including remotely.

  • Able to work independently and under pressure to meet tight deadlines.

  • Ability and aspiration to learn fast and continuously improve.

  • Ability to lead others.

  • Comfortable with adapting to and driving change.

  • Thrives on working in a collaborative, communicative and culturally diverse environment

  • Strong networking skills and ability to manage diverse internal and external relationships

  • Demonstrates commitment to the values of Habitat for Humanity.

How to apply:

Interested parties should please send full resume with a cover e-mail and expected salary.

Habitat thanks all applicants for taking the time to apply. However, only shortlisted applicants will be invited to interview. All personal data collected will be kept confidential and will be used for recruitment purposes only. Habitat is an equal opportunity employer and seeks to employ and assign the best qualified personnel for all our positions in a manner that does not unlawfully discriminate against any person because of race, colour, religion, gender, marital status, age, national origin, physical or mental disability, sexual orientation, veteran/reserve national guard status, or any other status or characteristic protected by law.